It is ole school thinking that all we need is a great looking website. You need do think differently about your website in order to grow your
revenue.
Just imagine your leads waiting for you to call them back every morning you check your mail? Well this is possible and highly doable, continue to read and reread if necessary.
Firstly a website needs to a way to capture our visitors so we can retarget them. But first before we go further:
- you must have valuable content on your website that is relevant to what the visitor is expecting in the first place.
- Have a capture form that is connected to your email and has a link on the "Thank You Page" to your free gift.
- bribe that visitor to give up their information by giving something away for "free" like an tutorial video, educational eBook or 3 to 5 part email training would be sufficient to build trust and authority.
Knowing what to do with the email collected is golden. The emails are your leads and your leads are your growing list that can be retargeted to allowing you to further increase your revenue. How, you ask? You will have to have a sales strategy built right into your website or you are leaving money on the table.
- Lead capture page as we discussed to trade a visitors email for free valuable content.
- Autoresponder to automatically send free offer as promised, timed emails to build trust by following up with tips, discounts and offers of your services.
- Sales Funnel is a strategy plan to connect your lead page or website all the way to a payment or desired action over and over again growing your business leads or revenue. You have to think of it as a trip your visitors or taking leaving only your qualified prospect to your business.
With a sales strategy in place including your lead capture page, auto-responder and sales funnel in place you will no longer have to worry about where your customers or leads are going because you can contact them with further information until they are ready to do business and/ or:
- harass friends and family to buy your product
- try to be "friended" and "followed" to look important with no increased revenue
- worry about where your qualified leads and revenue are coming from
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