I recently watched and still am watching a business do this today. I tried to educate them about how they can target their business to the right people but they are doing what many have done before the year 2000. In my past offline brick and mortar businesses I marketed the same way; posting a giving out cards to everyone.
- flyers
- signs
- business cards
Great! Let's get started on the list now...
5 Things Businesses Must Have To Make More Money
- Great Ad to make your targeted prospects aware that you have what they need. It must be clear and concise.
- Relevant Website/Lead page that shows what the ad promised. When a prospect clicks any link they will flee the scene in a matter of seconds if they don't see what they expect.
- Lead Capture Form is a must to re-target and build trust to the visitors that come and do not commit to your product or service right away. If you don't capture the names of these very targeted leads you will be leaving money on the table.
- Free Gifts such as a Report, free sample or free 7 day email training are a great way to entice a visitor to give up their information to be re-targeted until they buy later.
- Autoresponders are used to send the Email sequences you will have to set-up to build trust and stay in your prospects mind. Spoon feeding your information to your new leads will make them valuable buyers now and in the future. I hope you've heard that a "List" is golden. or "The money is in the List" because it's true!
After this read you will now know the fundamental of growing yourself your own list. If you don't have the time or patience to set this up for yourself contact me and I will be more than happy to help.
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