Wednesday, January 4, 2017

The Importance of Search Engine Optimization

IMG: Darlene Matthews

What Professional Search Engine Optimization Can Do For Your Online Business For many website owners who are new to the online world, wondering what search engine optimization (SEO) can do for your online business is common. The truth is, SEO can do wonders your business including expanding brand awareness and increasing profit.

Investing in SEO is just like investing in other marketing materials such as postcards or online ads, however, there is no greater return than the one you will receive from increasing online traffic to your website.

So just what is SEO? SEO is a process for driving traffic to a website from search engines unpaid or organic search results list. Achieving high search engine rankings can double and even triple your traffic which can result in more contacts, more sign-ups, and more sales. Just like in the offline word you are constantly competing with competitors for new customers. In search engines you have new competitors waiting for you!

Professional SEO services can help put you ahead of your online competitors so they find you first! Before starting SEO, think about what you would want site visitors to do on your website? Do you want them to call you, fill out a quick form, sign-up for your eNewsletter or purchase a product? Whatever you want them to do - make it obvious, don't make them wonder. If you tell site visitors what to do they are more likely to do it.

SEO will drive the traffic to your website and as they arrive on your website you can convert them into customers. So just how much traffic are we talking? There is no clean cut answer for this. It depends on your niche and the keywords you select to optimize your site for. One of the first steps of SEO is keyword research.

Keyword research involves determining which keywords will likely bring your website the most traffic. It is important to use keywords that have a good search volume, however, it is also important to consider how competitive your keywords are. The more competitive the keywords, the longer it can take to rank your website in Google.

A professional SEO expert can help you carefully select the best keywords for your online business. SEO brings relevant traffic to your website. These are customers who are using search engines to find exactly what you are offering which makes it even more likely you will convert site visitors into customers. Professional SEO services will also keep your website ranked in Google.

Unfortunately, there have been many websites that are ranked number one in Google and then are nowhere to be found the next day due to Google's algorithm changes that happen without warning or information. Ultimately, professional SEO services provide you with a web presence.

In the end, is there really a reason to have a business website if it doesn't get any traffic? If you want to experience growth, SEO is a fantastic marketing tool.

SEO is less costly than aimlessly going after  leads that are targeted leads. New, targeted leads will result in less wasted time, more sales and monetary increase.

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